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在定制開(kāi)發(fā)大棗羅漢果飲料配方前，全面深入的市場(chǎng)調(diào)研與目標(biāo)明確工作是項(xiàng)目基石，這一階段通常需數(shù)周。當(dāng)下養(yǎng)生飲品市場(chǎng)，隨著人們健康意識(shí)提升，對(duì)養(yǎng)生功效飲料需求增長(zhǎng)，藥食同源原料的養(yǎng)生飲品備受青睞。在此環(huán)境下開(kāi)發(fā)大棗羅漢果飲料，首先要找準(zhǔn)市場(chǎng)定位，明確面向白領(lǐng)、中老年還是年輕消費(fèi)者。?

明確目標(biāo)人群喜好很關(guān)鍵，年輕消費(fèi)者傾向口感清爽、包裝時(shí)尚、具社交分享屬性的飲料，中老年人群更看重養(yǎng)生功效、純正口感與實(shí)惠價(jià)格。只有把握這些，配方研發(fā)和產(chǎn)品設(shè)計(jì)才能有的放矢。?

It is crucial to clarify the preferences of the target audience. Young consumers tend to prefer beverages with refreshing taste, fashionable packaging, and social sharing attributes, while middle-aged and elderly people value health benefits, pure taste, and affordable prices. Only by grasping these can formula research and product design be targeted. ?
大棗和羅漢果富含營(yíng)養(yǎng)，分析其營(yíng)養(yǎng)價(jià)值，既能為產(chǎn)品宣傳提供支撐，也有助于配方搭配。此外，分析市場(chǎng)現(xiàn)有競(jìng)品也很重要，了解競(jìng)品各方面情況，有助于找到大棗羅漢果飲料的差異化競(jìng)爭(zhēng)優(yōu)勢(shì)。?

Jujube and Siraitia grosvenorii are rich in nutrients. Analyzing their nutritional value can not only provide support for product promotion, but also help with formula matching. In addition, it is also important to analyze the existing competitive products in the market. Understanding all aspects of the competitive products will help to find the differentiated competitive advantages of jujube and siraitia fruit drinks. ?
核心配方探索之旅?

Exploration journey of core formula
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完成前期調(diào)研與目標(biāo)確定后，進(jìn)入核心配方探索階段，這是定制開(kāi)發(fā)最關(guān)鍵且耗時(shí)環(huán)節(jié)，通常持續(xù)數(shù)月。以大棗和羅漢果這兩種主要原料為例，確定其最佳比例需大量實(shí)驗(yàn)與反復(fù)嘗試。從理論上，二者比例影響飲料口感風(fēng)味，比例不當(dāng)會(huì)致甜膩或清淡。實(shí)際操作中，研發(fā)團(tuán)隊(duì)從多種比例組合入手，如先試 1:1，再調(diào)整，多次嘗試對(duì)比以縮小范圍。?

調(diào)試比例時(shí)，研發(fā)人員還考慮添加其他成分。蜂蜜可增甜、添獨(dú)特味道和營(yíng)養(yǎng)，但添加量需精準(zhǔn)把控；檸檬酸用于調(diào)節(jié)酸度，添加量也得謹(jǐn)慎斟酌；還可能依產(chǎn)品定位和目標(biāo)人群需求，探索膳食纖維、天然香料等特殊成分。?

When debugging the proportion, the R&D personnel also consider adding other components. Honey can enhance sweetness, add unique flavors and nutrients, but the amount added needs to be precisely controlled; Citric acid is used to regulate acidity, and the amount added should also be carefully considered; It may also explore special ingredients such as dietary fiber and natural flavors based on product positioning and target audience needs. ?
每次調(diào)整配方后都要嚴(yán)格口感測(cè)試，邀請(qǐng)不同人群從甜度、酸度等多維度評(píng)價(jià)。研發(fā)團(tuán)隊(duì)記錄反饋并優(yōu)化，可能增減成分用量或更換種類，反復(fù)測(cè)試優(yōu)化幾十次甚至上百次，直至多數(shù)測(cè)試者滿意，才初步確定理想配方。?

After each adjustment of the formula, strict taste testing is required, inviting different groups of people to evaluate from multiple dimensions such as sweetness and acidity. The R&D team records feedback and optimizes it, possibly increasing or decreasing the dosage of ingredients or changing the types. They repeatedly test and optimize dozens or even hundreds of times until most testers are satisfied, and then preliminarily determine the ideal formula. ?
品質(zhì)保障關(guān)鍵期：穩(wěn)定性與安全性評(píng)估?

Quality assurance critical period: stability and safety assessment
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當(dāng)確定理想配方后，便進(jìn)入穩(wěn)定性與安全性評(píng)估的關(guān)鍵階段，一般需要數(shù)周到一個(gè)月。對(duì)于大棗羅漢果飲料，穩(wěn)定性測(cè)試考察其在溫度、濕度、光照等不同環(huán)境下，物理、化學(xué)和感官特性的穩(wěn)定性。?

After determining the ideal formula, it enters the critical stage of stability and safety assessment, which usually takes several weeks to a month. For jujube siraitia fruit beverage, the stability test was conducted to investigate the stability of its physical, chemical and sensory properties under different environments such as temperature, humidity and light. ?
物理穩(wěn)定性方面，溫度變化影響顯著，高溫會(huì)使水分蒸發(fā)、濃度口感改變，低溫會(huì)使成分結(jié)晶沉淀，研發(fā)團(tuán)隊(duì)通過(guò)不同溫度儲(chǔ)存測(cè)試評(píng)估?；瘜W(xué)穩(wěn)定性也很重要，飲料成分間可能發(fā)生化學(xué)反應(yīng)，如活性成分氧化，研發(fā)團(tuán)隊(duì)會(huì)加抗氧化劑并監(jiān)測(cè) pH 值評(píng)估化學(xué)穩(wěn)定性。?

安全性測(cè)試關(guān)乎消費(fèi)者健康，微生物污染是隱患，需檢測(cè)菌落總數(shù)等微生物指標(biāo)，還要檢測(cè)重金屬和污染物，如鉛、汞等重金屬及農(nóng)藥殘留、塑化劑等，確保符合國(guó)家標(biāo)準(zhǔn)。?

Safety testing is related to consumer health, and microbial contamination is a hidden danger. Microbial indicators such as total bacterial count need to be tested, as well as heavy metals and pollutants such as lead, mercury, pesticide residues, plasticizers, etc., to ensure compliance with national standards. ?
生產(chǎn)準(zhǔn)備沖刺階段?

Production preparation sprint stage
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當(dāng)穩(wěn)定性與安全性評(píng)估達(dá)標(biāo)后，進(jìn)入 2 - 3 周的生產(chǎn)準(zhǔn)備沖刺階段，首要任務(wù)是確定生產(chǎn)工藝。以大棗羅漢果飲料為例，原料預(yù)處理很關(guān)鍵，大棗需挑揀、清洗，可能適度破碎，羅漢果也要挑選、洗凈、破碎 。浸提常用熱水浸提法，多次浸提后合并濾液。調(diào)配時(shí)化糖配成 50% 糖漿，按特定比例添加配料，混勻后低溫靜置 2 - 3 天再過(guò)濾 。罐裝用自動(dòng)灌裝機(jī)，殺菌可用沸水 95℃ 30 分鐘或殺菌鍋 105℃ 20 分鐘，然后迅速冷卻至 35℃。確定生產(chǎn)工藝后進(jìn)行試生產(chǎn)，檢查設(shè)備運(yùn)行情況，全面檢測(cè)產(chǎn)品各項(xiàng)指標(biāo)。試生產(chǎn)能發(fā)現(xiàn)工藝和設(shè)備問(wèn)題，針對(duì)問(wèn)題調(diào)整優(yōu)化后再試生產(chǎn)，直至工藝穩(wěn)定、產(chǎn)品合格，此過(guò)程一般持續(xù) 1 - 2 周。?

市場(chǎng)驗(yàn)證收尾?

Market validation closure
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完成生產(chǎn)準(zhǔn)備后就進(jìn)入市場(chǎng)驗(yàn)證收尾階段，這對(duì)產(chǎn)品推向市場(chǎng)至關(guān)重要，一般需一個(gè)月左右。小范圍市場(chǎng)測(cè)試是關(guān)鍵環(huán)節(jié)，分線上線下渠道。線上在微博、抖音等社交媒體平臺(tái)推廣測(cè)試，開(kāi)設(shè)產(chǎn)品預(yù)售或小規(guī)模銷售活動(dòng)，利用平臺(tái)大數(shù)據(jù)及用戶購(gòu)買數(shù)據(jù)來(lái)了解市場(chǎng)；線下在超市等零售終端試銷，舉辦線下品鑒活動(dòng)，收集消費(fèi)者反饋。收集消費(fèi)者反饋并據(jù)此調(diào)整產(chǎn)品很必要，比如依據(jù)消費(fèi)者對(duì)飲料甜度、包裝的反饋，企業(yè)可調(diào)整配方和包裝。分析反饋時(shí)可用 Excel、SPSS 等工具把握需求和市場(chǎng)趨勢(shì)。?

時(shí)間匯總與影響因素總結(jié)?

Summary of Time and Influencing Factors
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將大棗羅漢果開(kāi)發(fā)成定制飲料，整個(gè)流程約 4 - 7 個(gè)月。需求分析與目標(biāo)明確階段數(shù)周，為后續(xù)指明方向；配方研發(fā)階段數(shù)月，是優(yōu)化口感關(guān)鍵期；穩(wěn)定性與安全性評(píng)估階段數(shù)周到一個(gè)月，保障產(chǎn)品質(zhì)量安全；生產(chǎn)準(zhǔn)備階段 2 - 3 周，確定生產(chǎn)工藝并試生產(chǎn)；市場(chǎng)測(cè)試階段一個(gè)月，收集反饋優(yōu)化產(chǎn)品。?