?關(guān)于中式養(yǎng)生薏米水飲料是否可能成為2025年的現(xiàn)象級品類，需要從市場趨勢、消費需求、產(chǎn)品創(chuàng)新、競爭環(huán)境等多維度分析。以下是我們佳味添成飲料科技研究所產(chǎn)品設(shè)計中心團隊的觀察和思考，僅供大家參考：

It is necessary to analyze from multiple dimensions such as market trends, consumer demand, product innovation, and competitive environment whether Chinese health preserving Coix seed water beverages may become a phenomenal category in 2025. The following are observations and reflections from our team at the Product Design Center of Jiawei Tiancheng Beverage Technology Research Institute, for your reference only:




薏米水飲料的市場觀察及思考

Market Observation and Reflection on Coix Seed Water Beverage
一、市場增長潛力與驅(qū)動因素

1、 Market growth potential and driving factors


1. 健康消費趨勢的推動

1. Promoting the trend of healthy consumption


全球功能性飲料市場年增速超8%（Euromonitor數(shù)據(jù)），消費者對低糖、天然、藥食同源產(chǎn)品需求激增。隨著消費者對“健康屬性”的關(guān)注持續(xù)升溫，尤其是年輕群體對無糖、低卡、藥食同源飲品的偏好顯著增強。如日本伊藤園玄米茶、中國臺灣黑糖姜茶的成功已驗證草本飲品市場潛力。而薏米水的祛濕、健脾等傳統(tǒng)認知與健康趨勢高度契合。中式養(yǎng)生水以紅豆、薏米等傳統(tǒng)食材為核心，契合“0糖0脂0卡”的健康需求，且符合國家減糖政策導(dǎo)向。例如，可漾紅豆薏米水2023年在抖音銷量增長293%，成為無糖飲料爆款榜冠軍。



2. 市場規(guī)?？焖贁U張

2. Rapid expansion of market size


大家知道，碳酸飲料和奶茶市場趨于飽和，而植物基飲品（燕麥奶、杏仁露）已證明細分品類突圍可能性。薏米水可定位「輕養(yǎng)生日常水飲」，填補市場空白。2023年中式養(yǎng)生水市場規(guī)模已達4.5億元，同比增長超350%，預(yù)計到2028年將突破100億元，年復(fù)合增長率88%。薏米水作為核心品類，2024年銷量同比增長117%，在植物飲料中增速領(lǐng)先。



3. 文化與功能的雙重優(yōu)勢

3. Dual advantages of culture and function


隨著Z世代年輕人對國潮文化和傳統(tǒng)養(yǎng)生理念的接受度提升，小紅書「中式養(yǎng)生」話題瀏覽量超10億次，薏米水常與「祛水腫」「低卡」等關(guān)鍵詞綁定，易切入年輕女性市場。薏米水融合了中醫(yī)“祛濕健脾”的養(yǎng)生理念，兼具功能性與文化認同感。品牌通過“藥食同源”概念強化產(chǎn)品價值，例如可漾的“怕濕氣，喝可漾”廣告語精準(zhǔn)觸達消費者痛點。



4. 供應(yīng)鏈與技術(shù)成熟

4. Supply Chain and Technological Maturity


薏米主產(chǎn)區(qū)（貴州、福建）規(guī)?；N植降低成本，冷萃、微發(fā)酵等技術(shù)可提升口感，解決傳統(tǒng)薏米水「土腥味」痛點，適配即飲場景。

Large scale planting in the main production areas of Job's tears (Guizhou, Fujian) reduces costs, and technologies such as cold extraction and micro fermentation can improve taste, solve the pain point of traditional Job's tears water's "earthy smell", and adapt to ready to drink scenarios.


二、產(chǎn)品創(chuàng)新與品牌競爭

2、 Product Innovation and Brand Competition


1. 技術(shù)創(chuàng)新提升產(chǎn)品力

1. Technological innovation enhances product strength


頭部企業(yè)通過專利技術(shù)解決傳統(tǒng)飲品的痛點。例如，可漾采用原粒萃取技術(shù)保留營養(yǎng)成分，并通過微納米過濾技術(shù)實現(xiàn)無沉淀口感，差異化優(yōu)勢顯著。此外，HPP（超高壓滅菌）等先進工藝的普及，進一步提升了薏米水的保鮮度和營養(yǎng)價值。



2. 品類多元化與場景拓展

2. Diversification of product categories and expansion of scenarios


品牌通過食材組合創(chuàng)新（如紅豆薏米柚子水、山藥薏米水）和包裝設(shè)計（便攜小瓶裝、家庭裝）覆蓋更多消費場景。例如，元氣森林推出“自在水”系列，盒馬開發(fā)大瓶裝薏米水，滿足日常飲用與禮品需求。

The brand covers more consumer scenarios through innovative ingredient combinations (such as red bean, coix seed, grapefruit water, yam, coix seed water) and packaging design (portable small bottles, home packaging). For example, Yuanqi Forest has launched the "Free Water" series, and Hema has developed large bottled Job's tears water to meet daily drinking and gift needs.


3. 品牌競爭與市場格局

3. Brand competition and market pattern


目前市場既有傳統(tǒng)飲料巨頭（如農(nóng)夫山泉、東鵬）布局，也有新興品牌（可漾、好望水）快速崛起。頭部品牌通過明星代言、社交媒體營銷（如抖音、小紅書）搶占心智，而區(qū)域品牌則依托地域文化特色尋求差異化。

At present, the market has both traditional beverage giants such as Nongfu Spring and Dongpeng, as well as emerging brands such as Ke Yang and Hao Wang Shui that are rapidly rising. Head brands seize the mind through celebrity endorsement and social media marketing (such as Tiktok and Xiaohongshu), while regional brands seek differentiation based on regional cultural characteristics.




三、面臨的挑戰(zhàn)與風(fēng)險

3、 Challenges and risks faced


1. 消費者認知門檻

1. Consumer cognitive threshold


北方市場對薏米祛濕功效的感知較弱，需投入教育成本。參考元氣森林早期對「0糖」概念的普及策略，品牌需強化場景化營銷（如「熬夜救星」「久坐祛濕」）。

The perception of Job's tears' dampness removing effect in the northern market is weak, and education costs need to be invested. Referring to the early popularization strategy of "zero sugar" concept by Yuanqi Forest, the brand needs to strengthen scenario based marketing (such as "staying up late savior" and "sitting for a long time to dispel dampness").


2. 同質(zhì)化競爭加劇

2. Homogenization competition intensifies


隨著入局企業(yè)增多，產(chǎn)品配方、營銷策略趨同，可能導(dǎo)致價格戰(zhàn)和消費者疲勞。例如，無糖茶市場已出現(xiàn)“千茶大戰(zhàn)”，養(yǎng)生水若缺乏持續(xù)創(chuàng)新可能重蹈覆轍。現(xiàn)有薏米水品牌（如鴻福堂、同仁堂）多以傳統(tǒng)涼茶形式出現(xiàn)，若無法在口感（添加NFC果汁）、功能（+膠原蛋白/益生元）或包裝（小清新設(shè)計）上創(chuàng)新，易淪為平庸品類。



3. 渠道與定價博弈

3. Channel and Pricing Game


便利店渠道5-8元價格帶已被氣泡水、茶π占據(jù)，薏米水需通過高附加值（如聯(lián)名中藥IP、限季節(jié)日款）支撐溢價，否則難敵康師傅等巨頭的成本優(yōu)勢。

The price range of 5-8 yuan in convenience store channels has been dominated by sparkling water and tea π. Coix seed water needs to support its premium through high added value (such as co branded traditional Chinese medicine IP and seasonal holiday products), otherwise it will be difficult to compete with the cost advantage of giants such as Kangshifu.


4. 供應(yīng)鏈與標(biāo)準(zhǔn)化難題

4. Supply chain and standardization challenges


薏米等原料的供應(yīng)穩(wěn)定性、品質(zhì)標(biāo)準(zhǔn)尚未統(tǒng)一，部分企業(yè)為降本使用劣質(zhì)原料，可能引發(fā)信任危機。行業(yè)需加強標(biāo)準(zhǔn)化建設(shè)與監(jiān)管。

The supply stability and quality standards of raw materials such as Job's tears have not been unified, and some enterprises use inferior raw materials to reduce costs, which may trigger a crisis of trust. The industry needs to strengthen standardization construction and supervision.


5. 消費者認知仍需深化

5. Consumer awareness still needs to be deepened


盡管年輕群體接受度較高，但部分消費者對中式養(yǎng)生水的功效認知仍停留在“概念”層面，需通過教育營銷強化科學(xué)背書。

Although young people have a higher acceptance rate, some consumers still have a conceptual understanding of the efficacy of Chinese health water, and it is necessary to strengthen scientific endorsement through educational marketing.


四、現(xiàn)象級品類的關(guān)鍵路徑

4、 The critical path of phenomenal categories


1. 「超級單品+社交貨幣」策略

1. "Super Single Product+Social Currency" Strategy


借鑒東方樹葉十年培育期經(jīng)驗，前期聚焦單一爆款（如荔枝薏米水），通過小紅書「辦公室養(yǎng)生水」話題、抖音「DIY隱藏喝法」引爆UGC傳播。

Drawing on the experience of Oriental Leaf in its ten year cultivation period, we focused on a single popular fund (such as litchi and barley water) in the early stage, and ignited UGC transmission through the topic of "office health water" in Little Red Book and "DIY hidden drinking method" in Tiktok.


2. 跨界場景滲透

2. Cross border scene penetration


與新茶飲聯(lián)名（如喜茶推薏米水基底飲品）、健身品牌合作（Keep定制運動補水款），打破「中老年飲品」刻板印象。

Collaborate with new tea drinks (such as Heytea's Coix seed water based beverage) and fitness brands (Keep customized sports hydration products) to break the stereotype of "middle-aged and elderly drinks".


3. 數(shù)據(jù)驅(qū)動的敏捷創(chuàng)新

3. Data driven agile innovation


利用電商平臺消費洞察快速迭代，如針對北方推出紅棗薏米暖飲款，針對南方開發(fā)冷泡薏米檸檬茶。

Utilize e-commerce platforms to quickly iterate consumer insights, such as launching red date Job's tears warm drink for the north and developing cold brewed Job's tears lemon tea for the south.




五、現(xiàn)象級品類的可能性與窗口期

5、 The possibility and window period of phenomenon level categories


在健康消費、文化自信、供應(yīng)鏈升級三重紅利下，中式養(yǎng)生薏米水飲料有70%概率在2025年前后成為細分現(xiàn)象級品類，但需滿足三個條件：

Under the triple dividends of healthy consumption, cultural confidence, and supply chain upgrading, there is a 70% probability that Chinese health preserving Job's tears water beverage will become a segmented phenomenal category around 2025, but three conditions must be met:


1. 至少一家新銳品牌完成「品類=薏米水」的心智占位（如王飽飽之于麥片）；

1. At least one emerging brand has completed the mental positioning of "category=Job's tears water" (such as Wang Baosati's cereal);


2. 出現(xiàn)標(biāo)志性破圈事件（如冬奧會運動員推薦、頂流直播間單場銷量破百萬）；

2. Iconic breaking events occur (such as recommendations for Winter Olympics athletes and top tier live streaming rooms selling over one million yuan per event);


3. 巨頭入局引發(fā)品類熱度（如農(nóng)夫山泉、元氣森林推出競品）。

3. The entry of giants has sparked category heat (such as Nongfu Spring and Yuanqi Forest launching competitors).


若僅依賴傳統(tǒng)涼茶企業(yè)緩慢轉(zhuǎn)型，則可能錯失風(fēng)口，淪為區(qū)域性小眾產(chǎn)品。

If traditional herbal tea enterprises rely solely on slow transformation, they may miss the opportunity and become regional niche products.


六、未來趨勢與建議

6、 Future Trends and Suggestions


1. 功能化與細分化

1. Functionalization and subdivision


結(jié)合季節(jié)養(yǎng)生需求（如夏季祛濕、冬季滋補）推出限定產(chǎn)品，或添加特定成分（如膠原蛋白、益生菌）強化功能性賣點。

Launch limited edition products based on seasonal health needs (such as summer dampness removal and winter nourishment), or add specific ingredients (such as collagen and probiotics) to enhance functional selling points.


2. 渠道融合與數(shù)字化營銷

2. Channel integration and digital marketing


線上通過直播電商、私域流量擴大覆蓋，線下布局便利店、餐飲渠道（如火鍋店搭配祛濕飲品）。例如，可漾通過分眾傳媒電梯廣告高頻觸達一線城市用戶。

Expand coverage online through live streaming e-commerce and private domain traffic, and lay out convenience stores and dining channels offline (such as hot pot restaurants paired with dampness reducing drinks). For example, Ke Yang frequently reaches users in first tier cities through elevator advertisements on Focus Media.


3. 可持續(xù)發(fā)展與品牌文化

3. Sustainable Development and Brand Culture


采用環(huán)保包裝（如可降解材料），挖掘地域文化故事（如“東北黑土地薏米”），增強品牌情感價值。2025年薏米水飲料有望成為現(xiàn)象級品類，其核心驅(qū)動力在于健康趨勢、文化認同與技術(shù)創(chuàng)新。然而，能否持續(xù)爆發(fā)取決于品牌能否突破同質(zhì)化、強化供應(yīng)鏈并深化消費者教育。若頭部企業(yè)能持續(xù)引領(lǐng)創(chuàng)新，輔以政策與資本支持，這一品類或?qū)⒊蔀轱嬃鲜袌龅南乱粋€“無糖茶級”賽道。



佳味添成對產(chǎn)品創(chuàng)新的思考和建議

Thoughts and Suggestions on Product Innovation by Jiawei Tian


基于市場趨勢和現(xiàn)有案例，以下是佳味添成飲料科技研究所產(chǎn)品設(shè)計中心對中式養(yǎng)生薏米水飲料的產(chǎn)品創(chuàng)新思路和具體方案，結(jié)合功能、場景、技術(shù)、文化等多個維度，提出的一些參考建議，僅供大家開發(fā)這類產(chǎn)品時參考：

Based on market trends and existing cases, the following are the innovative ideas and specific solutions proposed by the Product Design Center of Jiawei Tiancheng Beverage Technology Research Institute for Chinese health preserving Job's tears water beverage. Combining multiple dimensions such as functionality, scenario, technology, and culture, some reference suggestions are put forward for everyone to refer to when developing such products:
一、功能性復(fù)合創(chuàng)新

1、 Functional Composite Innovation


1. 草本拼配與營養(yǎng)疊加

1. Herbal blending and nutritional overlay


（1）思路：將薏米與其他藥食同源食材（如陳皮、枸杞、紅棗、人參）或功能性成分（益生元、膠原蛋白）結(jié)合，打造差異化功效。

(1) Approach: Combine Job's tears with other medicinal and edible ingredients (such as tangerine peel, wolfberry, red dates, ginseng) or functional ingredients (prebiotics, collagen) to create differentiated effects.


（2）方案：

(2) Plan:


- 祛濕+提神：薏米+五指毛桃+咖啡因（低劑量），針對熬夜場景推出“熬夜祛濕水”。

-Moisturizing+Refreshing: Coix seed+Five finger peach+caffeine (low dose), targeting the scene of staying up late, we have launched the "Staying up Late Moisturizing Water".


- 美白+抗氧化：薏米+刺梨茄，添加維生素C和花青素，主打女性美容需求。

-Whitening+antioxidant: Coix seed+prickly pear eggplant, added with vitamin C and anthocyanins, targeting women's beauty needs.


- 腸道健康：薏米水+益生元/膳食纖維，強調(diào)低卡與腸道調(diào)節(jié)功能。

-Intestinal health: Coix seed water+prebiotics/dietary fiber, emphasizing low calorie and intestinal regulatory functions.


2. 工藝技術(shù)升級

2. Process technology upgrade


（1）思路：通過現(xiàn)代技術(shù)解決傳統(tǒng)薏米水的口感與營養(yǎng)保留問題。

(1) Approach: Using modern technology to address the issues of taste and nutrient retention in traditional Job's tears water.


（2）方案：

(2) Plan:


- 冷萃工藝：減少土腥味，提升清爽感（參考好望水的“草本拼配”技術(shù)）。

-Cold extraction process: reduces earthy odor and enhances freshness (referring to the "herbal blending" technique of Good Hope Water).


- 微發(fā)酵技術(shù)：利用乳酸菌發(fā)酵薏米水，增加酸甜口感與益生菌功效。

-Micro fermentation technology: using lactic acid bacteria to ferment Job's tears water, increasing the sour and sweet taste and probiotic effects.


- 超高壓滅菌（HPP）：保留更多營養(yǎng)成分，延長保質(zhì)期，對標(biāo)高端健康飲品趨勢。

-Ultra high pressure sterilization (HPP): retains more nutrients, extends shelf life, and benchmarks the trend of high-end healthy drinks.


二、口感與形態(tài)創(chuàng)新

2、 Taste and Form Innovation


1. 風(fēng)味融合

1. Flavor fusion


（1）思路：打破單一草本風(fēng)味，結(jié)合果味或茶味提升適口性。

(1) Approach: Break the monotony of herbal flavors and combine fruit or tea flavors to enhance palatability.


（2）方案：

(2) Plan:


- 果味薏米水：添加檸檬、荔枝、柚子等NFC果汁，也包括茶味薏米水等融合產(chǎn)品，如“檸舍容薏”鮮檸薏米水（小紅書爆款），茉莉花茶味薏米水等。

-Fruit flavored Job's tears water: NFC juices such as lemon, lychee, grapefruit, etc. are added, as well as tea flavored Job's tears water and other fusion products, such as "Ningsherong Job's tears" fresh Lemon Job's tears water (popular on Xiaohongshu), Jasmine tea flavored Job's tears water, etc.


- 氣泡薏米水：注入微氣泡，主打“輕養(yǎng)生+解膩”場景，吸引年輕消費者。

-Bubble Coix Seed Water: Injected with microbubbles, featuring a "light health+relieving greasiness" scene, attracting young consumers.


2. 即食形態(tài)拓展

2. Expansion of ready to eat forms


（1）思路：開發(fā)便捷化產(chǎn)品，適配不同消費場景。

(1) Idea: Develop convenient products to adapt to different consumer scenarios.


（2）方案：

(2) Plan:


- 凍干速溶塊：搭配獨立包裝，可冷熱沖泡，滿足辦公、差旅需求。

-Freeze dried instant block: with independent packaging, can be brewed hot or cold, meeting office and travel needs.


- 濃縮液/果凍條：便攜小包裝，方便DIY調(diào)配飲品或直接吸食。

-Concentrated liquid/jelly strip: portable small packaging, convenient for DIY mixing of drinks or direct consumption.


三、包裝設(shè)計與情感共鳴

3、 Packaging Design and Emotional Resonance


1. 視覺年輕化

1. Visual youthfulness


（1）思路：用國潮元素或極簡設(shè)計吸引Z世代消費者。

(1) Idea: Attract consumers of Generation Z with China-Chic elements or minimalist design.


（2）方案：

(2) Plan:


- 插畫敘事：以水墨風(fēng)或卡通IP展現(xiàn)“祛濕健脾”功效（參考“檸舍容薏”的清新插畫包裝）。

-Illustration narrative: Using ink wash style or cartoon IP to showcase the "dampness dispelling and spleen strengthening" effect (refer to the fresh illustration packaging of "Ningshe Rongyi").


- 透明瓶身：展示薏米顆粒懸浮效果，強調(diào)“真材實料”視覺沖擊。

-Transparent bottle body: displays the suspension effect of Job's tears particles, emphasizing the visual impact of "real materials".


2. 環(huán)保與互動性

2. Environmental Protection and Interactivity


（1）思路：結(jié)合可持續(xù)理念與用戶參與感。

(1) Approach: Combining sustainable concepts with user engagement.


（2）方案：

(2) Plan:


- 可重復(fù)密封包裝：采用可降解材料，附贈DIY食譜（如薏米水+水果搭配指南）。

-Reusable sealed packaging: Made of biodegradable materials, comes with a DIY recipe (such as Job's tears water+fruit pairing guide).


- 盲盒標(biāo)簽：每瓶包裝印有不同養(yǎng)生小貼士，增強收藏趣味。

-Blind box label: Each bottle packaging is printed with different health tips to enhance the fun of collection.


四、場景化與情緒價值

4、 Scenarios and Emotional Value


1. 細分場景綁定

1. Segmented scene binding


（1）思路：將產(chǎn)品嵌入特定生活場景，強化消費動機。

(1) Approach: Embedding the product into specific life scenarios to enhance consumer motivation.


（2）方案：

(2) Plan:


- 辦公養(yǎng)生水：推出小容量瓶裝，主打“久坐祛濕”概念，聯(lián)合Keep推出運動后補水款。

-Office health water: launched small capacity bottles, focusing on the concept of "prolonged sitting to dispel dampness", and jointly launched a post exercise hydration product with Keep.


- 夜間助眠款：添加酸棗仁、百合，定位“睡前舒緩飲品”。

-Nighttime Sleep Aid: Added sour jujube kernels and lilies, positioned as a "soothing drink before bedtime".


2. 聯(lián)名與文化賦能

2. Collaboration and cultural empowerment


（1）思路：借勢IP或傳統(tǒng)文化提升品牌溢價。

(1) Approach: Leveraging IP or traditional culture to enhance brand premium.


（2）方案：

(2) Plan:


- 中醫(yī)藥IP聯(lián)名：與同仁堂、胡慶余堂合作推出限量款，強調(diào)“古方新制”。

-Traditional Chinese Medicine IP Collaboration: Collaborating with Tongrentang and Hu Qingyutang to launch limited edition products, emphasizing the "new formulation of ancient formulas".


- 節(jié)氣限定：推出“春分祛濕”“三伏清涼”等季節(jié)主題產(chǎn)品，結(jié)合中醫(yī)時令養(yǎng)生文化。

-Seasonal restrictions: Launch seasonal themed products such as "Spring Equinox Dampness Removal" and "Three Fu Coolness", combined with traditional Chinese medicine seasonal health culture.


五、健康屬性強化與數(shù)據(jù)驅(qū)動

5、 Health attribute enhancement and data-driven approach


1. 透明化標(biāo)簽

1. Transparent label


（1）思路：通過成分透明化建立信任。

(1) Approach: Establish trust through ingredient transparency.


（2）方案：標(biāo)注薏米產(chǎn)地（如貴州薏米）、營養(yǎng)成分（如鉀含量），甚至溯源二維碼。

(2) Plan: Label the origin of Job's tears (such as Guizhou Job's tears), nutritional components (such as potassium content), and even traceability QR codes.


2. 健康數(shù)據(jù)聯(lián)動

2. Health data linkage


（1）思路：結(jié)合智能設(shè)備提供個性化服務(wù)。

(1) Approach: Combining smart devices to provide personalized services.


（2）方案：與健康A(chǔ)PP合作，用戶輸入體質(zhì)數(shù)據(jù)后推薦定制化配方（如濕熱體質(zhì)專屬款）。

(2) Solution: Collaborate with a health app to recommend customized formulas (such as a hot and humid constitution exclusive version) after users input their physical fitness data.


六、供應(yīng)鏈與渠道策略

6、 Supply Chain and Channel Strategy


1. 產(chǎn)地直供與成本優(yōu)化

1. Direct supply from the place of origin and cost optimization


（1）思路：控制原料品質(zhì)與成本。

(1) Approach: Control the quality and cost of raw materials.


（2）方案：與貴州、福建等薏米主產(chǎn)區(qū)建立合作基地，推出“產(chǎn)地限定版”。

(2) Plan: Establish cooperative bases with major Coix seed producing areas such as Guizhou and Fujian, and launch a "limited edition of production areas".


2. 全渠道滲透

2. Omnichannel penetration


（1）思路：覆蓋線上線下多元場景。

(1) Approach: Covering diverse online and offline scenarios.


（2）方案：

(2) Plan:


- 便利店+自動販賣機：主打5-8元價格帶，對標(biāo)氣泡水競爭。

-Convenience store+vending machine: featuring a price range of 5-8 yuan, competing with sparkling water.


- 餐飲聯(lián)名：與火鍋店合作推出“解膩祛濕套餐”，綁定消費場景。

-Catering collaboration: Cooperate with hot pot restaurants to launch a "greasiness and dampness relieving package" that is tailored to consumer scenarios.


總結(jié)與建議

Summary and Recommendations


佳味添成產(chǎn)品設(shè)計中心團隊一句話總結(jié)與建議：中式養(yǎng)生薏米水的創(chuàng)新需圍繞“功能+情緒+體驗”三角模型展開。

Summary and suggestion from the Jiawei Tiancheng Product Design Center team: The innovation of Chinese health preserving Coix seed water needs to revolve around the "function+emotion+experience" triangle model.


- 功能差異化：通過草本拼配與技術(shù)創(chuàng)新解決痛點；

-Functional differentiation: solving pain points through herbal blending and technological innovation;


- 情緒共鳴：用國潮設(shè)計、場景營銷滿足“輕養(yǎng)生”需求；

-Emotional resonance: use China-Chic design and scene marketing to meet the demand of "light health care";


- 體驗升級：以包裝互動、數(shù)據(jù)服務(wù)增強用戶粘性。

-Experience upgrade: Enhance user stickiness through packaging interaction and data services.